Root + Bloom Healing
Trauma-informed website, onboarding system, and foundational brand strategy
The Challenge
Root + Bloom Healing is a psychotherapy practice specializing in trauma-informed care, somatic healing, and psychedelic integration. As the practice evolved, the original digital presence no longer reflected its full scope—or supported the client journey with clarity.
The founder had a growing vision: expand services, host retreats, and offer more educational content. But with limited time and tools to implement that vision, she needed a creative partner to organize, structure, and scale it.
What Function + Form Did
Function + Form led a full redesign of Root + Bloom’s digital presence—building a new website, reorganizing systems, and creating brand-aligned materials to reflect the depth and direction of the practice.
Our Contributions:
Clarified brand messaging and wrote all website copy
Designed a trauma-informed Squarespace website with structured navigation and inquiry flows
Reorganized Google Workspace tools for client onboarding and internal ops
Developed branded launch materials for email and social
Created a scalable structure for future offerings (workshops, events, and group programs)
Why It Worked
By translating Root + Bloom’s healing-centered philosophy into a digital experience, Function + Form created a platform that feels attuned to both the founder and her clients. The result is a site that’s not just beautiful—it teaches, guides, and supports from the first click.
The Outcome
Website and brand now reflect the full range of Root + Bloom’s offerings
Simplified intake and inquiry systems
Cohesive digital presence across web, email, and social
Phase 2 in motion: retreats, education, and digital programming
View the Work
Visit rootandbloomhealing.com →
Tools Used
Squarespace · Google Workspace · Canva · Figma
Skills Highlighted
Instructional UX · Brand Strategy · Website Copywriting
Client Experience Mapping · Systems Setup · Creative Strategy
Services Included
Learning Design · Digital Systems · Brand Strategy
Let’s Keep Exploring
Whether you’re curious about a specific service, want to see more examples of our work, or are ready to start your own project—we’ve got you.